Abstract:
The potential of solar energy in addressing global energy challenges, particularly in regions like
Ethiopia with abundant sunlight, cannot be overstated. This study investigates the potential of
solar energy adoption, particularly through solar rooftops, as a solution to address energy
challenges in regions with abundant sunlight, such as Ethiopia. Focusing on urban households
in Harar town, Ethiopia, the study assess their readiness to adopt solar rooftops for electricity
generation and their awareness of solar technologies. Through a cross-sectional contingent
valuation survey involving 381 sampled respondents, systematic random sampling and face-to face interviews were conducted using structured questionnaire. Both descriptive and
econometric analyses were employed, with logistic and ordinal regression models assessing
households' WTP and awareness levels, respectively. The findings underscore the significant
positive impact of factors such as household head education, income, price of grid electricity and
house ownership type on the willingness to pay for solar rooftops. Interestingly, there's a
negative correlation observed between willingness to pay and the price of solar rooftops.
Additionally, education and awareness about climate change emerge as key drivers positively
impacting solar technology acceptance. The study suggests a holistic approach to increase the
uptake of solar energy, involving awareness initiatives, financial aid, and improved credit
accessibility. Emphasizing its benefits, promoting its adoption, and facilitating financial support
can encourage households to embrace solar alternatives. Collaborative endeavors among
stakeholders, including community initiatives and favorable policies, are essential for fostering
sustainable energy practice..
